Blog

Perspective

                                                                                                        I’d like to… Read more »

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Thrive in 2025

Aveda is aware that our industry has changed, that it is more difficult to remain profitable and relevant in today’s world with increased expenses, a generation with new thinking about work/life balance and guests who have increased their expectations in response to our increased prices. Having been at this for nearly 40 years, I know… Read more »

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What is it about execution?

Not the “killing people” kind, but the, “I have learned something new and amazing and now I must put it into action” kind.

I believe that if you are like most of us (salon owners) who have been in the business for a few years, you have gone to seminars, watched webinars, and heard sage advice from your mentors. 

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My Roots

I began my career as an assistant in a small salon in Toledo, Ohio. The salon owner who inspired me was Arthur, his salon was Arthur & Co, and I was infatuated with him, his wife and family, his team, lifestyle and style. I wanted to be him and I learned who I was through his mentorship. I learned I was worthy of love and capable of great things from him and I believe my sense of humor was sparked by him. His approval and guidance meant the world to me.

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